RESUME

ARLEEN VAN LONDEN – EXECUTIVE LIVE EVENT PRODUCER
Extensive 20+ years of international experience.
NYC-based.
Award-winning professional.
Loves leading teams.
Accustomed to multimillion-dollar marketing & financial responsibilities.
Strong networking skills.
Solid problem-solving skills.
Hosted high-profile brands, agencies and talent

DIAMOND STREET LIVE LLC – 2007 – present (independent contractor)
Founder
At Diamond Street, we curate and produce live experiences for various businesses in the USA and Europe.

Worked with high-end clients and brands like F1, Nike/Jordan, Corona, Budweiser, Heineken, Coca-Cola, and SXSW (in collaboration with AkzoNobel, Shell, Red Bull, amongst others).

Some of the latest projects were:
satis&fy: Executive Production for THE ONE FINALS for Jordan during the Olympics 2024 (Paris).
CREATIVE RIFF: Production for Bravocon 2023 (Las Vegas)
ROUTINE STUDIOS: NASCAR event for Michael Jordan’s 23XI Racing team for Nike/Jordan in collaboration with driver Tyler Reddick and basketball player Luka Dončić (Dallas Mavericks).
HOUSE OF ATTENTION for ConsenSys at ETHDenver 2023. We designed a tradeshow booth and opening party.
WINK USA INC: a booth for Lightyear Cars, the first viable solar-assisted electric car to hit the market at CES2023 in Las Vegas.
ROUTINE STUDIOS for Jordan/NIKE in Dallas, TX. We launched the new shoe lie for LUKA1 in 2022.
CLOUDSHILL: Audio-visual art installation in Los Angeles to launch global album campaign for The Mars Volta in 2022.
TWOFIFTYK for F1 Miami Grand Prix in 2022. Design of Ceremony Stage and Opening Night for Heineken with Kygo.
Wink USA INC on tour for Bud Light Seltzer Sessions to the following festivals: Lollapalooza (Chicago), Music City Grand Prix (Nashville), Life is Beautiful (Las Vegas), Firefly (Dover), and Governors Ball (New York) – May – October 2021. 

THE LOVESHACK AGENCY (independent contractor) 05/2019 – 10/2020

  • Executive Event Producer for The Macallan Manor, a touring whisky tasting experience activation in 10 cities in 12 weeks (San Francisco, Denver, Los Angeles, Las Vegas, Houston, Atlanta, Miami, Washington DC, Chicago & New York City).
  • Executive Event Producer for a touring daytime activation and nighttime experience at racing events for a global sponsor of The McLaren Racing Team (St. Petersburg (2 x), Indianapolis (2x), Portland, and Austin).

HEAD OF EVENTS @ MESSAGEBIRD 11/2017 – 01/2019

  • Responsible for setting up a global event department of a world-leading tech cloud communications scale-up
  • Developed and executed a strategic events calendar.
  • Organized and oversaw all aspects of the events including branding, programming, and partnerships.

VP of OPERATIONS @ WINK USA Inc. 2015-2018

  • Responsible for setting up the NYC office for the global award-winning creative agency. Worked with clients such as  Anheuser-Busch (Corona & Budweiser), Kingpins, Ultra Music, and Tony’s Chocolonely.

VP of PROGRAMMING @ CultureHorde 2013-2015

  • Responsible for the cultural calendar and overseeing all programming.
  • Maintained relationships with all arts partners (Metropolitan Museum of Art, Public Theatre, Lincoln Center, NY Academy of Art, NY Fashion Week, amongst others), and forged connections with new partners.
  • Created and produced original content, including but not limited to: Nelson Mandela Tribute Concert with President Clinton and Morgan Freeman, private talk with Sting, Jazz Concert with Woody Allen, a theatre event with James Franco and Chris O’Dowd.

FOUNDER @ ROOKIE REPUBLIC 2009-2018

  • Setup a global online business platform to connect thousands of young entrepreneurs with seasoned entrepreneurs through local training events including annual empowerment gatherings.
  • Awarded with 3 (international) awards.

PROFESSOR EVENT MANAGEMENT @ UNIVERSITY OF ROTTERDAM 2006-2008

  • Instructed and provided guidance to young adults on effective event management strategies, skills that have been consistently applied and proven successful throughout my professional journey.

CREATIVE PRODUCER @ JMR PRODUCTIONS 2001-2007

  • Planned, supervised, and executed large-scale music & art festivals including but not limited to: FFWD Heineken Dance Parade (500k guests), World Port Jazz Festival (30k visitors), Rotterdam Import (20k visitors), R’Uitmarkt (35k visitors), Club Cruise (2.5k visitors), Liberty Festival Zuid-Holland (15k visitors), Red Bull World Cup Big Air (2.5k visitors), and Bavaria Formula 1 City Racing (25k visitors).

EDUCATION
B.A. LEISURE & EVENT MANAGEMENT, 2002

ROTTERDAM UNIVERSITY, ROTTERDAM

HOSPITALITY MANAGEMENT, 1997

MAASSTAD COLLEGE, ROTTERDAM


ACHIEVEMENTS & AWARDS

2023 –  Part of the WINK team that won best Event Agency at Eventtex Awards

2022 – Executive Event Producer of Mars Volta Campaign that won Best Music Marketing Campaign by Music Ally.

2022 – Executive Event Producer of the team that won Adweek’s Experiential Award for best partnership for Budlight Seltzer Sessions activation

2016 – Speaker, TEDx Rotterdam. Category: Personal Development. Topic: Fear is a Liar

2013 – Best Dutch Initiative Award for promoting entrepreneurial spirit for Rookie Republic

2013 – Nominee, European Enterprise Promotion Award for Rookie Republic

2010 – Golden Giraffe, awarded most prestigious event-planning distinction for producing the year’s best promotional campaign & out-of-box concept for a difficult and diverse target group.

2009 – Wooden Giraffe, BEATS 010 awarded year’s best production and promotional campaign

2008 – Young Entrepreneurs Personality Award, Recognized for highly qualitative organization skills, with jury’s exclusive appraisal remarks acknowledging an influential personality & solid experience in organizing highly successful festivals & events.